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B2b Sales Training

Are you looking for ways to improve your b2b sales skills? If so, you’ve come to the right place. This blog post will share some of the best b2b sales training resources out there. Whether a beginner or a seasoned pro, these training materials will help you take your sales career to the next level. So what are you waiting for? Let’s get started!

B2B Sales Training

What is a B2B sales training program?

A sales training program can be a virtual or classroom course, seminar, or workshop that assesses a sales rep’s skill level, teaches them how to improve their skills, and validates their new training and skill with a certificate, badge, or another credential.

While it’s fair to say that your team will function well enough without participating in a sales training program, take notice of the benefits of a few hours of ongoing training.

Suppose you’re a candidate applying for a new position, changing companies, or seeking a promotion. In that case, a sales training credential can take your resume from “comparable” to “outstanding” when you face stiff candidate competition.

How to know which B2B sales training programs to choose

With thousands of sales training programs on the market, how can you know which ones will be the most useful for your team? Ultimately, your company will choose the criteria for a successful training program, but to get you started, here are some of the critical factors HubSpot looks for:

  • Location: Is the training delivered virtually, or does the trainer travel to you?
  • Duration: How will the training fit into your or your sales team’s schedule?
  • Focus: Does the topic address a challenge you or your reps face?
  • Price: Can you anticipate that the return on the training will be at least five times its price?
  • Target audience: Do you belong to the industry, market, or function relevant to the specific activity you are seeking?

Each item on this list should help you answer these questions for your team and your company.

Online Sales Training Programs

1. Inbound Sales

  • Provider: HubSpot Academy
  • Location: Online
  • Duration: 2 hours and 11 minutes
  • Focus: The inbound sales methodology
  • Target audience: Salespeople, inside sales manager, trainers, and inbound marketers.
  • Price: Free

Today, you can’t be successful in sales if you use shady tactics. Learn how to sell with integrity by taking this free e-course on inbound sales methodology. It covers everything from identifying potential buyers to developing customized presentations.

Once you’ve completed the course and passed the exam, you’ll earn a badge to display on your LinkedIn profile, email signature, and website.

2. Introduction to Sales

  • Provider: GoSkills
  • Location: online
  • Duration: 18 hours
  • Approach: Introductory sales training
  • Price: Individuals $29/month or $199/year; Teams $29 billed monthly or $14.50/month billed annually.

In 31 hands-on tutorials, sales professionals can expect to receive tools and techniques that shape their attitudes, beliefs, and emotions to achieve sales success. Psychology, personality, and real-world tips are the cornerstones of this accredited training making it perfect for beginners.

Top-quality video tutorials and personalized learning are available in a mobile format so students can learn on the go. You can learn at your own pace with unlimited quizzes and tests to ensure you retain course information.

3. 21st-century sales training for elite performance.

  • Provider: Brian Tracy
  • Location: online
  • Duration: 12 weeks
  • Focus: Sales Skills
  • Target Audience: Salespeople
  • Price: $997

This three-month virtual course covers seven critical facets of sales: Prospecting, developing trust and credibility, identifying buyer needs, overcoming resistance, selling value, closing and getting referrals, and repeat business.

In addition to the 24 videos you can re-watch at any time, you also get workbooks, role-playing exercises, and additional training modules. Each feature helps you improve prospecting, relationship building, and closing the sale.

The most important thing to remember when selling to businesses is that you are not selling to individuals

Business-to-business Sales requires a unique approach because businesses have different purchasing strategies, market knowledge, and decision-making processes than individuals. When selling to many businesses, it’s important to remember that the goal of the purchase is to help a company meet its goals or solve a problem. Therefore, sales personnel must be familiar with b2b sales training programs to understand how b2b buyers go through the buying process, recognize customer problems and develop solutions that satisfy consumer needs without sacrificing business systems or resources. Furthermore, b2b salespeople need to be aware of the pressure b2b buyers often face from their superiors when making significant purchases. Finally, b2b salespeople should invest time in fostering relationships with b2b customers rather than just relying on short-term transaction-oriented skills. By understanding b2b customers’ needs and tailoring solutions accordingly, b2b sales teams can help companies increase their bottom line and become long-term partners for success. In short, b2b sales require special considerations compared to individual purchases, and having extensive knowledge of b2b sales principles is critical for success in this arena.

You need to identify the needs of the business you are selling to and how your product or service can help them

Identifying the needs of your business customers and how your product or service can help them is a critical success factor for any b2b sales team. Sales reps must have an intimate understanding of what their customers need, where the gaps and opportunities are that their products can solve, and be able to communicate these benefits compellingly.

Fortunately, with b2b sales training courses, topics to read, and other resources such as industry blogs and white papers, helpful information on identifying customer needs is just a few clicks away. Accessible sources of data like this can provide detailed breakdowns of industry trends so that you can gain the insights you need to show eligible business owners why they should invest in your services or products. After all, when selling to the correct prospects, having essential knowledge about what makes them tick is critical for successful negotiations and closing deals.

With these tools at your disposal, gaining an advantage over competitors is easier than ever, so take advantage of it!

 The knowledge from b2b sales training classes can prove invaluable for anyone looking to step into the b2b realm. By taking a deep dive into various topics related to business operations, you will build up core competencies when it comes to recognizing practical customer needs. With better predictive capability, field reps will also stand out in winning business in less time. After all, success lies in knowing how your product or service provides value solutions that companies seek even today! Whether you are working with individual clients or wholesale buyers, preparing ahead of time for each sale helps ensure long-term success. Keeping up on various b2b sales topics and strategies can help you stay one step ahead while moving into new markets - maximizing potential each time! That way, everyone’s sure to have an enjoyable profitable experience. That’s something special indeed! So get reading & stay informed today too!
Best wishes for great success ahead! Cheers! Grace Bonds

It is also important to know who the decision makers are within the company

Knowing who makes the decisions and understanding their thought processes should be a significant priority of best b2b sales training. Potential customers usually have multiple decision-makers, and understanding those dynamics is key to influencing the purchase. Researching and profiling these people ahead of time is essential for knowing who is best to target. Understanding someone’s role in the own company, resume, past interactions with brands, buying behaviors, pain points, and level of expertise can provide insight into how best to interact with them. Learning about how decisions are made within an organization is also helpful in best positioning your services as a solution.

It’s essential to understand who the decision-makers are and what motivates them to make those decisions. Crafting solutions around their desires and needs help to create compelling calls to action that result in making the sale. Knowing what pushes companies to buy or partner up with a business gives sales teams an edge, ultimately resulting in new customers, more revenue, and better retention rates. Practical best b2b sales training will always include knowledge of who makes decisions within a company; investing time into research has substantial rewards associated with it down the road.

Be prepared for objections and have answers ready

It is essential to be prepared for objections before entering a negotiation. Complaints are inevitable and provide the perfect opportunity to turn the situation around. Through careful research, you can anticipate what objections might arise and plan how to respond. A good negotiator will always have answers ready to explain away any potential concerns someone may have about their offer or proposal. Every response should provide evidence, preferably actual data or illustrations, that clearly show why your position is sound. Remaining patient and understanding when objections arise will help reassure people that you can handle the situation confidently, increasing the likelihood of getting an agreement that works for everyone involved. With a few simple skills and knowledge-gathering beforehand, ensuring you are prepared for objections is one of the most successful ways to enter into a negotiation successfully.

During this preparations phase, it’s important to remember that listening is critical: especially if there has been strong resistance from one party, don’t immediately assume a new argument or approach may be needed as simply understanding where their objection arises from and actively listening can often help you come up with a solution which works for both parties quickly and effectively. If handled correctly, complaints can lead to mutual understanding between people coming together for various reasons, resulting in improved relationships down the line. In any case, being perfectly prepared helps create confidence so that those inevitable objections do not derail negotiations and keep them heading toward the desired conclusion.

Always follow up after a meeting or phone call

As anyone who has taken b2b sales training knows, it’s essential to follow up after a meeting or phone call constantly. Shortly after your conversation ends is usually the best time to take this step, as it reinforces the connection you just made and helps create lasting relationships. It also presents an opportunity to address any feedback or questions that may have arisen during the conversation while ensuring everyone stays on track. Additionally, following up serves to remind your contact of what they discussed regarding action items or objectives. By enlisting this method of communication, you can ensure a more precise understanding between parties and set yourself up for future success in b2b sales. Following up after each discussion can be a highly effective tool in creating a successful sales cycle. Ultimately, taking the extra effort to stay in touch pays off in the long run and is a critical habit when engaging in b2b sales.


Sales to businesses can be complex, but if you remember these five tips, you’ll be well on your way to success. Keep in mind that every company has different needs, so it’s essential to do your research before contacting them. Know who the decision-makers are and what objections they may have, and always follow up after a meeting or phone call.